Fulton/ Memphis Shopping Area
From The Master Plan - Old Brooklyn Community Development Corporation
The Fulton Memphis focus area is located on Fulton Road between Memphis and Park. It includes the Memphis Fulton Shopping Center (built in 1969) and Vollick’s Bi-Rite (built in 1956) on the east side of Fulton Road and on the west side of Fulton Road are Fulton Plaza (built in 1955), Discount Drug Mart (built in 1964), and Dollar Bank (built in 1979).
This area includes six parcels (owned by four entities) and encompasses 11.1 acres. Land uses on the site and the surrounding parcels are primarily retail, commercial services, office, and residential uses, while zoning is shopping center, local retail business, and multi-family.
The site is very walkable and is near shopping, services, recreational opportunities (Cleveland Metroparks Brookside Reservation and Cleveland Metroparks Zoo, and Estabrook Recreation Center), senior-related services, adjacent to or within a short commute of major employment centers, and is surrounded by stable neighborhoods. It has good access, both to major thoroughfares, as well as to several highways, and has access to public transportation.
Most of the properties are well maintained, though some could benefit from minor site improvements to the parking lots, signage, and landscaping. The vision for this area should focus more on how the Memphis/Fulton intersection and adjacent properties could be transformed given the synergies of this location, which suggest redeveloping the site for innovative mixed uses, with a focus that capitalizes on health and wellness issues and recreational opportunities. The following policies could be extended to parcels south of Memphis Avenue in order to create a cohesive environment in a larger area.
Install streetscape improvements in the Memphis/ Fulton intersection area.
East Side of Fulton Road:
Install improvements to all parking areas (new paving, installation of wheel stops, striping). Explore ways to improve ingress/ egress and circulation.
West Side of Fulton Road:
- Install improvements to all parking areas (new paving, installation of wheel stops, striping). Explore ways to improve ingress/ egress and circulation.
- Explore parking lot sharing between selected businesses.
- Remove large pole signs and replace with ground signs.
- Update storefront designs/signage, particularly at Unique Thrift and Discount Drug Mart.
Improve landscaping and lighting on both sides of the street.
Add new commercial space on a portion of the parking lots located between Unique Thrift and Discount Drug Mart. Install improvements for existing commercial, as discussed above.
Consolidate Commercial Uses /Develop New Housing
East Side of Fulton Road.
There are two options for the east side of Fulton Road:
- Relocate grocery store to other space in the shopping center, demolish current building, and build new low-rise senior assisted housing units (with services) in its place, or
- Reconstruct the grocery store on the first floor of a new building with senior housing units above.
West Side of Fulton Road
West Side of Fulton Road, consolidate commercial establishments by relocating the bank and the drug store closer to Memphis Avenue. Re-zone the land for townhouse condominiums, extend Shadyside Avenue through to Fulton Road, and redevelop the area for townhouses.
Redevelop Area with Mixed Use Development.
Redevelop the entire area for mixed use, low-rise buildings, with commercial and service establishments on the first floor and loft housing on the second and third floors.